TLDR : We created the world's first reactive, power-measuring court to show the impact of the Super.Fly 4's FlightSpeed technology.
The Super.Fly 4 gives players an explosive boost that sends them jumping out of the gym and into the stratosphere. So we created a court that let players wear test the power inside the Super.Fly and take flight to slam down an Earth-shattering dunk.
PROBLEM
The Super.Fly4 is equipped with FlightSpeed technology that allows athletes to unleash explosive power on the way to the rim. But power isn't something you can see; it has to be felt.
SOLUTION
A reactive court that cracked and crumbled depending on the intensity of each player's dunk. Its immersive design provided an instant rating based on how powerful they were.
MORE WORK
